THE CUSTOM Group says fabricators should gear up appropriately during the global recession in order to maintain a workflow.
According to The Custom Group, it is adopting a philosophy that fabrication projects will always be required in Australia regardless of economic circumstances.
The Custom Group says it has equipped itself with automated fabrication systems such as machinery from Salvagnini, Finn-Power and Trumpf. This increased its attractiveness to clients, by offering savings and better capabilities.
The company says it effectively set up its operations to perform at a high level of lean manufacturing, and revamped its price structure to suit the current economic circumstances.
As a result, The Custom Group has been able to employ some new staff, and are still doing overtime and Saturdays.
The company admits that it had to forego a level of profitability. Not every project it takes on is expected to make money, but it prioritised keeping the doors open and maintaining jobs.
While having the right equipment is important, The Custom Group says it also redesigned its marketing brochure, website, and ensured a fast turnaround of quotes.
By responding quickly to quotation requests, The Custom Group claims it made it easier for clients to deal with the company, helping gain new customers.
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